Natural Shisha Charcoal, Nigerian Shisha, “Somalian” Shisha, Coconut Charcoal, Hookah Charcoal

We have the highest quality range of Hookah Charcoal or Shisha Charcoal, made from 100% coconut shell. Our range has previously been referred to as Somalian charcoal, however, it is actually imported from either Nigeria, Indonesia or Vietnam. We have excellent quality at different prices.  Have a look at each types page for more information on the difference between them.

Whatever charcoal you are searching for, we have a solution for you, regardless of budget. If you need some advice, just get in touch with one of our consultants

Our Natural shisha charcoal is packed in 5kg bags for service, we have multiple grades available depending on the budget and purpose required and are always happy to submit samples. We also promise that the quality of the items delivered will always match the sample provided and we never cut corners.

In order of customer favourites, the Nigerian shisha charcoal tends to lead, with the Vietnamese then Indonesian following. 

Our range is designed to pair perfectly with all brands of shisha/hookah pipes, Including Khalil Mahmoun.

Charcoal Importer, Charcoal Distributor and Charcoal Supplier – Not a Reseller

As a Charcoal Importer, Charcoal Distributor and Charcoal Supplier, we work with producers all around the world. We specialise in Nigerian Charcoal, Vietnamese Charcoal, Indonesian Charcoal and Japanese Charcoal. Unlike other suppliers who claim to be importers, we are able to offer the best possible pricing as we liaise directly with the factories and in many cases, own a controlling stake in them.

Why is it important to be a charcoal importer?

As a charcoal importer, we control every aspect of our product line as well as the packing of our bags. This ensures that we are 100% satisfied with the product you receive from us, whether it be our Nigerian charcoal, Indonesian Charcoal or Japanese charcoal, the first order will be the same as the last.

Why pick us as a charcoal supplier?

We have been in the UAE since 2010, but more importantly, we have been the only supplier in the region who adjusts their pricing with the market, we have gained some of the largest contracts in the region, through our “fair pricing” strategy as well as our reputation for always delivering a quality product. Whether you are a smaller restaurant or a large hotel, we service everyone, fairly.

What is the difference between the types?

Nigerian Charcoal – Premium Natural Shisha Charcoal, made from coconut shells.

Vietnamese Charcoal – Premium citrus shisha charcoal, burns longer but at a higher heat, so not as smooth as Nigerian Shisha

Indonesian Charcoal – Machine made charcoal using premium coconut shell, extruded into finger shapes. Burns smooth and long.

Besides Charcoal, What else do we do?

Hospitality – Kitchen Fuels
To ensure we meet both the quality and economical requirements for our clients, we spend a considerable amount of time on our product sourcing. At present, we import our range of charcoal & Firewood from multiple countries. The reason behind this simply lies with the way the products are produced and the raw materials which are used. Over the years we have identified that each chef/cuisine has a particular requirement which we ensure we can meet.

Hospitality – Heating/Cooling
Our range of heaters and coolers are made in China, but under factories which are monitored and controlled by UK standards. We continuously audit and ensure all our required procedures are being met in order to maintain the quality required. We offer most items across the range in both private label and the La Hacienda brand.

Retail – Home & Garden
Our present range of La Hacienda, Firebox and Buschbeck allows us to hit a majority of in demand categories across the GCC and Africa. We currently provide products such as Firepit, Fire Baskets, Chimeneas (clay, Cast Iron & Steel), Grills, Wood Fired Ovens, Masonry Barbecues, Electric Heaters, Outdoor Lanterns, Garden Mirrors, Wall Art, Garden Ornaments, Embossed Metal Signs and UV protected Canvases.

Retail – Pest Control
STV pest control is the largest distributor of pest control products in the United Kingdom. Having set up a successful distribution network across the UK, they have now expanded into Malaysia, Indonesia, Singapore as well as across Europe. We represent STV across the GCC and are looking for distributors to take on the range for additional territories, on an exclusive basis.

Charcoal & Firewood

Elite Horizon started importing and distributing charcoal and firewood in 2010, over the years we have perfected our sourcing as well as our pricing which has allowed us to grow across the UAE. Our charcoal is the most widely used in hotels, restaurants and homes in Dubai, Abu Dhabi, RAK and Sharjah. We currently stock charcoal for both shisha and BBQ sourced from countries like Nigeria, Indonesia, Japan, Malaysia and Previously Somalia.  We also have 4 types of firewood, Birch Firewood, Beech Firewood, Oak Firewood and Olive Firewood. We also match prices on a like for like basis! Click Here for our brochure.

Heating & Cooling

Over recent years we have monitored the market for Evaporative Air Coolers, Misting Fans, Electric Heaters and Gas Heaters and noticed that the market was suffering from inflated prices and one company had a majority of the market share. Since then, we have also begun to distribute the same Coolmaster range in the CM8000 & CM23000 models. We have also introduced our full range of Misting fans as well as a range of Pyramid Heaters, Mushroom Heaters and a large range of Wall Mounted and Free Standing Electric Heaters, all with unbeatable prices, 12 months warranty and backed by our U.K. Approved safety standards as well as ESMA and G-Mark.

Retail Brands

Elite Horizon has had the privilege of representing various brands from the United Kingdom, Germany and the USA. At present we are the exclusive MENA distributors for La Hacienda, Buschbeck, STV and Uuni as well as an approved Coolmaster UAE distributor. La Hacienda is the European market leaders in outdoor heating products and their range comprises of a selection of Chimeneas, Firepit, Firebaskets, Electric Heaters and a huge selection of Lanterns, wall decor and Garden Ornaments. Buscheck is the manufacturers of exquisite masonry barbecues in Germany and their range also now includes stainless steel ones. STV has a fantastic range of poison free pest control, including mouse traps, bug bats, citronella and sonic repellers.

Lets Talk, use the form below and we will get back to you within 24 hours

A Message From Our CEO

Elite Horizon was established with one goal in mind, work for our clients, not ourselves. In the last 8 years of operations throughout the MENA region, we have seen a continuous expansion on both supplier and client sides and we want to continue the fantastic growth we have seen. What sets us apart from the rest in similar industries is simply our willingness to give the customer what they want, be transparent in terms of what is achievable and always offer the same quality of product or service.
We are here to build lifetime relationships in order to facilitate the growth of both ourselves and those we work with, Don’t take my word for it, speak to one of our team today and give us the opportunity to prove our worth.

– Elite Horizon General Trading LLC

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