Dubai's leading charcoal brand — pure, powerful, and built for performance. From home BBQs to five-star hotel kitchens. Next-day delivery across the UAE, GCC and Maldives.
Built for fire.
Built for results.
Pure Fire is Dubai's premium charcoal brand — distributed exclusively by Elite Horizon General Trading LLC across the UAE, GCC and Maldives since 2012. Every batch is multi-stage screened before bagging: cleaner burns, consistent heat, predictable ash.
We serve the full spectrum — from families firing up a weekend BBQ to executive chefs running live-fire stations at five-star hotels. Retail packs available online. Hospitality and wholesale accounts serviced directly.
after service, across
every burn.”
The Pure Fire promise — engineered for the demands of professional kitchens and the expectations of serious BBQ enthusiasts.
For the home
BBQ hero.
Available online at ehdxb.ae and through retail partners across the UAE. All retail products are FSC certified, naturally produced, and packed for performance.
Shop All Products
100% natural African hardwood charcoal. Strong, responsive heat with clean burn — the live-fire workhorse for daily BBQ. Lights fast, burns hot, minimal ash.
Premium African hardwood briquettes. Ultra long-lasting, high and steady temperature — perfect for indirect grilling, camping, and extended cooks without constant management.
Pure Fire premium charcoal lighter fluid. Burns off cleanly in minutes leaving charcoal fully ignited. No petroleum aftertaste. For coal barbecues and firepits only.
Natural wood fibre lighter cubes. Odourless, tasteless and weatherproof — light even in windy conditions. One cube is enough to get your charcoal going reliably every time.
White paraffin lighter cubes. Long burn time for reliable charcoal ignition — especially effective with dense lumpwood and large-format briquettes. Clean, odourless flame.
Order Pure Fire retail products online with fast UAE delivery. Available on ehdxb.ae — our official consumer store.
Visit ehdxb.aeBuilt for the
professional kitchen.
Nine hospitality-grade charcoal products in 10kg formats — matched to the demands of hotel restaurants, beach clubs, banqueting and live-fire concepts. Trade pricing and volume supply available.
Get a Trade Quote
Natural hardwood lumpwood. Strong, responsive heat — the live-fire workhorse for daily restaurant service. Lights fast, burns hot, dependable every service.
Dense mangrove lumpwood. Long burn, very high heat, cleaner combustion — engineered for searing power and high-volume service. The choice for serious sear stations.
Premium kaya lumpwood. Long-lasting heat at high temperature — ideal for extended cooking sessions and chef-led live-fire mains that demand sustained performance.
Aromatic lumpwood from coffee wood. Smooth, even burn with a subtle aromatic character that lifts signature dishes. The choice for premium concepts seeking differentiation.
Japanese-style white charcoal. Near smokeless burn at extreme temperatures — the authentic choice for yakitori, robata and omakase concepts demanding purity and precision.
Compressed sawdust briquettes made from recycled wood waste. Long-lasting, clean burn that holds heat through extended service windows. Excellent for pizza ovens.
Uniform pillow-shaped briquettes for predictable, steady heat across long service windows. Engineered for repeatable performance — the same result, shift after shift.
High-density coconut shell briquettes manufactured right here in the UAE from recycled coconut shells. Long burn, low smoke, very low ash — and a cleaner kitchen at end of service.
Tell us your kitchen, menu and equipment. We'll build a bespoke charcoal blend and supply plan around your operation.
Speak to our teamSustainability
is not optional.
Every Pure Fire product is sourced, manufactured or screened with sustainability at its core. From FSC-certified forests to UAE-manufactured coconut shell briquettes — we take responsibility for what we sell.
Request Sustainability DocsAll charcoal sourced from FSC-certified responsibly managed forests. Full documentation available for hospitality procurement and ESG reporting.
Sawdust briquettes made from sawmill waste. Pillow briquettes from compressed wood by-products. Nothing wasted — everything repurposed into premium fuel.
Our coconut shell briquettes are manufactured right here in the UAE from recycled coconut shells — supporting local industry and reducing import carbon footprint.
Products sourced from Africa, Asia and beyond — screened for responsible origin and supply chain integrity before they reach UAE shores.
The Pure Fire
difference.
Every batch is screened and filtered multiple times before bagging. Size consistency, moisture control, density grading — the same result every time you open a bag.
Order before 3pm from our Jebel Ali warehouse for next-day fulfilment across all seven emirates. Hospitality accounts get priority scheduling built around your service calendar.
If any batch falls short of our specification, we replace it — no debate, no delay. A standing promise to every customer, from home BBQ to five-star hotel kitchen.
All charcoal sourced from FSC-certified origins. Briquettes made from recycled materials. Cocoshell briquettes manufactured in the UAE. Full sustainability documentation provided.
Supplying UAE, Saudi Arabia, Qatar, Oman, Bahrain, Kuwait and the Maldives. Full export documentation, packing and consolidation — single point of contact for GCC procurement.
Full private label manufacturing and custom charcoal blends for retailers, hotel groups and individual brands. From concept to packaged product — we handle it all.
Your brand.
Our expertise.
Pure Fire offers a complete private label charcoal manufacturing service — for retailers, hotel groups, restaurant chains, and individual brands looking to launch their own premium charcoal line in the UAE and GCC.
Minimum order quantities apply. We work with retailers, hotel groups, restaurant chains, and individual entrepreneurs. Packaging samples available on request.
Start the conversation Email sales@ehdxb.comDubai base.
Regional reach.
charcoal supply.
Whether you need retail stock, a hospitality supply plan, a private label product, or just want to know which charcoal suits your kitchen — our team responds within one business day.
Pricing excludes VAT. Response within 1 business day.